Tuesday, December 19, 2006

Culture Surprises in Remote Software Development Teams

"When in Rome" doesn't help when your team crosses time zones—and your deadline doesn't.

You Can't Hide from Culture

Technology has made it possible for organizations to construct teams of people who are not in the same location, adopting what one company calls "virtual collocation."1 Worldwide groups of software developers, financial analysts, automobile designers, consultants, pricing analysts, and researchers are examples of teams that work together from disparate locations, using a variety of collaboration technologies that allow communication across space and time.

Although solving the problems of space and time is difficult, these are not the only issues. Work that takes place over long distances means that communication will often involve different cultures. Participants may be surprised by such interactions because they have not considered various cultural differences and how they impact the daily work of long-distance teams. Our own culture is invisible to us. "We don't see our own ways of doing things as conditioned in the cradle," writes Esther Wanning, author of Culture Shock! USA. "We see them as correct, and we conclude that people from other countries have grave failings.

The goal of this article is to review various cultural differences likely to appear in the work setting and explore their implications for virtual collocation of software development teams. We begin with a definition of culture and various dimensions of cultural difference that have emerged. Then we examine two cases: (1) one in which the team members are collocated; and (2) one involving the team in virtual collocation. From this analysis we draw some practical implications.

CULTURE AND ITS DIMENSIONS

The deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.

Culture is acquired. It helps people categorize and predict their world by teaching them habits, rules, and expectations from the behavior of others. It helps people "read" the world's signals—the meaning of symbols of artifacts, gestures, and accoutrements of others.4Culture also molds the way people think: what their motivations are, how they categorize things, what inference and decision procedures they use, and the basis on which they evaluate themselves.5 It sets the gestures, space, and timing of interactions.6

There are multiple kinds of culture: national, regional, occupational, organizational, avocational, and generational. Any of these might have important effects. Here we focus on national culture, assuming that knowing at least what a member of a culture shares with others is helpful in understanding how to interpret unusual behaviors. There are cultural explanations and new signals to read in understanding various interactions with people who are unlike oneself.